Although I don’t consider myself a professional artist or photographer, I do dabble and am always looking for ways to create passive income in whatever creative way that I can. A few years ago I came across Society6 and after reading the rave reviews about the quality of their printing and products I decided to set up shop.
Society6 is great because anyone can join it and create a shop. There is minimal work on your end and it costs nothing to keep it live. Here are my tips on how to set up your shop and make money on Society6.
Name your shop, add a profile and cover photo and write your description
It can be as simple as just using your own name. In the description tell your customer a little bit about your shop. Do you have a theme or specialize in a specific medium? It’s also the place to put any relevant links such as your social media pages or your website.
Choose your artwork/photography
Think about what you want to sell. Try and keep to some sort of theme or story, whether it be by style, medium or subject.
Make sure it is sized correctly
The minimum image size I would recommend uploading is 6000 pixels at 72dpi RGB. That covers a majority of products. For some though an even larger size is required. When you upload your file the site will tell you the dimensions needed for the larger products. Also, don’t force resize your photos larger. The quality will suffer.
Choose a title
Make the title as clear as possible and use any searchable terms that someone might be looking for.
Add tags and descriptions
These help people search for your product. Add as many as possible. Is there a story behind the photo or design? Add that in for your customer so they feel like they are buying a piece that is more personal.
Set your prices
All of the products have set pricing, except for the prints. You want to make some money for each print but not go too high or low. See what other artists similar to you have set their prices at. You can always change them later if you want to.
Adjust your designs
Make sure the design fits the product. You might need to increase or decrease the scale or crop the image for the product. Go through each product so that you know your design will look good once printed.
Don’t upload everything at once
The more items you have, the more they can be searched for. Add as many products as you have (don’t let the quality suffer though) but spread out your uploading so you add one or two a day and keep steady activity in your shop.
If you have a lot of products it can be hard to sort through so many. Having collections helps your customer find what they are looking for faster. Sort by theme or style or subject. SEE MY COLLECTIONS HERE.
Follow and promote other artists
Society6 is a social platform. Start following other artists, promote (heart) others work and create conversations.
Consider custom posts
Do you have photos of your products being used or displayed in real life? Is there a sale or did you start a new collection? You can upload custom blog posts to your page.
Use their artist promos and bookmark the link
Society6 lets you know if they will be having a sale ahead of time. Check their promotions googledoc and keep up with the sales so you can promote them to your customers.
Promote yourself on social media
Once you’ve uploaded your products, use the photos to promote them on all your social media channels. If you have an email list or website, let those customers know you have artwork for sale.
See what’s popular and upload similar
After a while, you will start to see that some designs or photos are more popular than others. If you have a similar design or photo upload those versions as well.
Collect your earnings!
The best part of Society6 is that there is no minimum threshold for collecting your earnings. Even if you only make $1 you get paid out every month via PayPal.
A few notes:
*Try not to delete or edit your photos too much. The system is finicky and may take a few days for products to update their previews or to delete from the shop.
*If you’re wondering, according to the internet this is the best selling artist on Society6. https://society6.com/catcoq
*There are lots of other sites similar to this, liked RedBubble and Threadless Artist Shops but I’ve heard the quality isn’t as good and in my opinion, I’ve found their uploading system not very user-friendly and with lots of errors. Also, some sites require a certain number of sales before they pay you out. I like how Society6 pays you even if you only made $1 that month.